Personalized eCommerce Portals are The Magic Wands to Drive Sales

E-commerce customization is the rising trend of online traders who intent to offer a customized experiences to the people visiting their site. This includes using customer information, personal communications, and product recommendations etc. to offer a couturier shopping experience to the customer.

As e-commerce is expected to rose up to a magical number, somewhere around $2.8 trillion in sales internationally by the end of 2018. Therefore, retailers want have to research about and understand the customer behavior online.

Some of the reports suggest that analyzing the behavior and the habit of the international online customers works wonder when it comes to getting transactions. However, it is also believed that online retailers are finding it a little difficult to capitalize on the opportunities to steer conversions, precisely when it comes to customization of the platform. Although, personalization still remains a category specific buzzword, basically in the fashion and beauty domain, as businesses intent to determine the fantastic techniques to serve up suggestions custom-made to consumer liking. This does not really mean they are doing so efficiently. Also, the high volume of e-commerce choices present online poses a challenge for organizations. It is believed that even a single slip-up in the form of bad user experience, costly shipping or a spontaneous website bug can instantly turn away a customer indeterminately.

With a swelling amount of people opting for shopping online, it is believed that the number will just grow. Therefore, this is absolutely the perfect time to invest in the e-commerce experience. A plenty of huge companies have already shifted their gears to crafting their eCommerce platform in very intuitive manner. This is their first step towards bettering the customer experience.

With the advancement of technology most of the companies are setting up their online platforms to enable the customers buy their products, and even use opt for their services online. Through eCommerce mediums the retailers have a better chance of enhancing the bond with the customer. They are in better position to stay connected with the customer. The online platforms make it easier for the companies to exert a pull on the target audience.

However, this is the phase of tough online competition, and every Magento eCommerce Development Company has to be up to the mark to outdo the other. And, one of the key steps to ensure that more people visit your site, and also do the required transactions is offering a stunning eCommerce experience.

This starts with offering a personalized experience to the customers. Frequently, a customer’s engagement with the eCommerce happens to be more multipurpose, social and visual. A plenty of cutting-edge features are to be included in the eCommerce site for the enhancement of the website functionality and the website design.

Therefore, for every online eCommerce firm it is utmost important to skillfully personalize and design the site, so that the customer feels like using it. Plus, it should have the right kind of elements so that the customer gets all the answers that he is searching for in a go. This will allow the customer to make a buying decision quickly. And, a good user experience boosts customer retention as well.
Personalization can even boost the purchase quantity that the customer is looking for. As more targeted buying offers and information will flow out to the customers, hence, there will certainly be greater chances of perusing the customer to shop for more.

3 steps to build a Personalized Customer Experience on your eCommerce site by PrestaShop Official

For example, say a customer has come to buy a laptop, but the website is so tastefully and intelligently built that the user gets some options for the accessories as well like mouse, laptop bag, cooling pad etc. At a tactful point of approximately closing the sale, if the user could throw in some useful product suggestions the probabilities of the company will be in better position to sell more items, and that too in the same transaction. This is a great way to boost the revenue.

A customized user experience is a great way to make the customers feel more valued and special. As the personalized eCommerce site exhibits that the organization actively listens and nicely understands the customer interest and behavior.

Some of the reports suggest that more than 84% of product marketing professional believe that customization definitely enhances the customer retention and loyalty. Therefore more and more online retailers should focus on revamping or enhancing their ecommerce site to make it more personalized. This will not only boost sales and impact the revenue but will also lead to amplified customer attention.

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Ethan Millar

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