Data Analytics is one of the biggest innovation enablers in the world today. It helps organizations and enterprises take their business to new heights and give them a competitive edge in the market. But for businesses to make sense of all the data there are more than a few processes involved.
Most small
businesses find this a lot cumbersome and give up on the idea of analyzing
their business data. This means that even though there is a lot of data that
businesses are generating, they are giving up on making sense out of it.
Unprecedented Data Generation
Most businesses
generate a lot of business data daily due to their presence on multiple
platforms. For example, if you are a business that is selling goods in the
market, you might have your store on different platforms.
You might be selling
goods in a retail store similarly because the trend of eCommerce has grown so
much, you must have established your presence on platforms like social media,
marketplaces like Amazon, Flipkart, eBay, etc.
On the same
lines, you might also feel the need to capitalize on social media marketplaces
such as Facebook marketplace and Instagram shoppable tags. While this is
excellent news for your business, this will also generate a lot of data for
your business.
Revealing the True Potential of Data
As a business, it can be one of the biggest opportunities for you to make use of big data development services and advance your business. For example, your business data across multiple platforms can help you:
● Discover your customer personas more
deeply
● Segment your customers into more accurate
groups
● Based on specific segments, personalize
your marketing campaigns
● Understand customer’s spending pattern
● Improvise your marketing strategies based
upon the customer’s preferences
● Learn customer’s shopping preferences for
a particular season
These are so many
other insights that data analytics can reveal depending upon the nature of your
organization. Once you incorporate these into your system, you can unlock your
business’s potential for growth and increased customer satisfaction.
Apache NiFi to the Rescue
With
Apache NiFi as a tool for your business, you can leverage the data and also
make use of all customer profiles, transactions, and non-transaction data for
your business growth.
Apache NiFi offers
an extraordinary opportunity to businesses to seamlessly integrate their data
onto one platform and make sense of these across the ends of your organization.
This means that your data teams, marketing department, sales, and other key
areas of the business can do a lot without having to rely on manual work.
Process Group
To help keep a business
their flows managed hierarchically, NiFi offers something called as the process
group. It is a definite group of flows in the NiFi that helps streamline the
flows effortlessly for your organization.
Flow
A flow in NiFi is
constructed with the assistance of multiple processors to identify and modify
the business data. This is especially handy when the data is being transferred
from the source to the destination.
Processor
A processor in NiFi
is just like any other processing concept. It is the JAVA module in this case
that is primarily responsible for fetching data from systems along with storing
it in the destination systems. In case your data team wants to change the
content in a flow, they need to rely on the NiFi processor.
Flow file
When the single object
of the data is picked up by NiFi from the source, it is represented by the Flow
file. As a flow file moves from the source to the destination it is acted upon
by the processor for any required changes. There can be different actions
performed on the flow file such as Create, Receive, and Clone among others.
NiFi can
create a huge difference in your business and its key concepts will take
business to next level. Apart from bringing data from multiple platforms on onelevel, NiFi also provides security to your data teams and the flexibility to
act upon the data as per the budding requirements of the business.
Related Post:
0 comments:
Post a Comment